As App Annie is telling us by 2020 the app economy could double in size to $189 billion. This growth will be driven by the increasing number of smartphones and app usage around the world. For 2017 the predictions are that there will be 268 million mobile apps downloaded bringing a total of $77 billion in revenues for businesses. These revenues will not only be generated by downloads, as apps are a great tool for marketing your business.
We’ll now list a few of the trends to watch in 2017 that might help the growth:
It’s predicted that games will make up for 55% of the estimated $189 billion app economy figure. This tells us that games will be the biggest part of the app usage in 2017.
Location technologies like GPS, Becons are continuing to evolve and will be more and more present in diverse industry segments. You can expect a whole lot more real time deals in 2017 when you go out shopping or on the next trade show you attend.
This is something we are expecting to rise with every year passing, 2017 will make no exception.
The number of businesses using chatbots will continue to grow in 2017 reaching a predicted 80% of businesses by 2020.
Mobile marketing insights will become more effective as consumers are more willing to give up information. 53% of consumers want to be recognized as the same person across all shopping channels, this combined with the better data we are getting from consumers will lead to better omnichannel campaigns.
A technology from Google that will allow apps to run instantly when needed without downloading or installing.
Apps using augmented reality are some of the most engaging apps we can find today. Expect to see augmented reality in more and more utility apps as they can increase customer engagement for businesses.
Major brands are successfully using mobile apps so the small business will follow soon. It’s is possible that more than 50% of small businesses will want a mobile app in 2017.
We can expect more apps to use AI in 2017. Imagine apps that teach children based on how they learn or apps that shop for you based on what you like.
This sector will continue to contribute to mobile’s success as more apps are needed to control the large number of devices emerging each year.
Security will be one of the top priorities for developers in 2017.
Time will tell if we got the predictions for 2017 right. What we know for sure is that we will continue to improve our services keeping up with any trends that might rise in the future.